Buyers aren’t searching Google like they used to. I spoke with Derk Steemers, organic and community growth strategist, on structuring digital footprint so ChatGPT and Perplexity vouch for us.
"The revenge of community managers" is the line I'll steal. It matches what I keep seeing: the specific, slightly unpolished answer in a thread gets cited, the polished homepage copy doesn't. Which makes Derk's 15-minute rule the real GEO strategy, not a productivity aside. One honest question for Derk: how do you tell whether the subreddit is feeding the AI crawlers or just the eight engineers who show up? The 8,000 number is nice, but human reach and AI citation feel like two different scoreboards, and I'd want to know which one moved.
Thanks for reading Eddy! And thanks for the question too 😊 here’s what Derk said:
“There are tools like Profound and Qvery that can tell you if which sources (Reddit threads, websites, Quora questions, etc.) are being cited. This way you know if your work is being fed to the AI crawlers.
The co-founder of Qvery was a guest on the Starting With Marketing webinar series and he talked about how GEO works. It lays down the basics pretty well: https://www.youtube.com/watch?v=2JrBQ57ArDA
The 8000 is the reach one single Reddit post achieved on Reddit itself. So, this is organic social media, instead of GEO.“
Hope this helps! And feel free to connect with him directly through his webinar or LinkedIn!
"The revenge of community managers" is the line I'll steal. It matches what I keep seeing: the specific, slightly unpolished answer in a thread gets cited, the polished homepage copy doesn't. Which makes Derk's 15-minute rule the real GEO strategy, not a productivity aside. One honest question for Derk: how do you tell whether the subreddit is feeding the AI crawlers or just the eight engineers who show up? The 8,000 number is nice, but human reach and AI citation feel like two different scoreboards, and I'd want to know which one moved.
Thanks for reading Eddy! And thanks for the question too 😊 here’s what Derk said:
“There are tools like Profound and Qvery that can tell you if which sources (Reddit threads, websites, Quora questions, etc.) are being cited. This way you know if your work is being fed to the AI crawlers.
The co-founder of Qvery was a guest on the Starting With Marketing webinar series and he talked about how GEO works. It lays down the basics pretty well: https://www.youtube.com/watch?v=2JrBQ57ArDA
The 8000 is the reach one single Reddit post achieved on Reddit itself. So, this is organic social media, instead of GEO.“
Hope this helps! And feel free to connect with him directly through his webinar or LinkedIn!